We had to think a lot not only about the design, quality and sustainability of what Old Man Jones Surf Co was going to be, but about aligning our values in life and “what we can use the brand to achieve”.
Our vision was to support and enable others, and to create our very own community to uphold aspiring new talents and champion their success’s in a safe and positive environment.
We decided appealing for Ambassadors, rather than influencers, was one of our main goals. We put a post out on our social media appealing for ambassadors. The response was overwhelming and we knew that we couldn’t take everyone all at one time as we were a new brand, but one specific young lady caught our eye!
That young lady was Tilly! Tilly’s mum got in touch with us and asked if we could help make Tilly’s dream of being a surf instructor come true. This was a commitment we definitely couldn’t say NO to!
We had our first official Old Man Jones Surf Co Ambassador, Tilly!
Being part of Tilly’s journey has been incredible, read more about Tilly’s journey over on our Ambassadors page!